Marketeers go on about value propositions, but you know – the better the clarity of what value you bring and to who, the clearer your prospective clients will be about you, the more effective your marketing will be, and the more impressive your revenue and profit results will be.
It is tempting to broaden to catch a larger market, to avoid missing out – but that does not generally work. Laser focus, depth, and being a leader or challenger in a defined market area is hugely empowering and key to success.
Through a series of challenge sessions, we can tease out what your killer propositions really are, for what addressable market, and go on to shape your marketing, bids and delivery around these to drive greater value. It’s not rocket-science, as they say, but getting this right is hard work! And may be the best investment of your time you’ll ever make in your business journey.